Judah’s Limercik
Pity the poor Coca-Cola, its market value dropped you know
by a whopping $ 4 billion in just one instant, Oh what a heavy blow
all because one guy who kicks the ball
preferred “Agua” and didn’t woe befall
the soft drink giant, for that was none other than Cristiano Ronaldo!
The News Story (The Guardian)
Cristiano Ronaldo snub wipes billions off Coca-Cola’s market value
- Portugal captain rejects bottles in Euro 2020 press conference
- Soft drink company’s share price drops by 1.6%
Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the European Championship has coincided with a $4bn fall in the share price of the drinks company.
The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.
Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
Coca-Cola is one of the official sponsors of Euro 2020. The company’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
A Euro 2020 spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences”.
Ronaldo is a pop culture colossus, boasting almost 300 million Instagram followers.